by Dave Scott | Jan 26, 2022
So, you feel like it might be time to FIRE your current outsourced marketing vendor and find a new one. But why? But how do you know whom to hire? Should you hire internally, or continue to outsource? How should you vet them? What’s really going to make the...
by Dave Scott | Jul 26, 2021
Should you lease or should you buy your website? Leasing has its perks after all. It’s fast. It’s easy. And it’s relatively light on your budget. HOWEVER, let’s state the obvious. If you lease your website from another company and they go belly up, disappear, stop...
by Dave Scott | Jul 26, 2021
Companies that follow the specialization, verticalization, productization (SVP) formula make it easy for their buyers to buy from them. Though the name sounds duller than a dishwasher, it could prove to be the most important piece of your sales and marketing revenue...
by Dave Scott | Jul 23, 2021
Have you ever been to a party and got stuck next to a rambler whose talk you could make neither heads nor tails of? Or have you ever had too much to drink and started a conversation with a stranger about the stock market only to wind up discussing how wormy cheese...
by Dave Scott | Jul 21, 2021
Far from being archaic, irrelevant or dead, email is still effective and timely, not to mention, ubiquitous. Email is where almost everyone hangs out (unless you were born before WWII). According to the book, Rebel’s Guide to Email Marketing “94% of Americans use...
