When you confuse, you lose.
Your buyers would probably buy from you if your marketing approach didn’t look like a racoon on meth who tried to rewrite your website copy.
Or like a dictionary smoked crack before going on a meth bender and then tried to rewrite Sesame Street.
That’s why clear and compelling messaging is important because it’s how the human brain is wired. It’s wired for clarity. And your ideal buyer wants clear, concise messaging and communication.
Yet, this type of hot mess, free for all informational overload is so ubiquitous these days that it seems fairly “normal.”
Google (and other search engines) reward those with the best value content, not those that are turning the interwebs into just another trash heap for old and forgotten content.
This kind of oxymoronic crap on the net is the equivalent of partying like it’s a wedding when it’s really a funeral.
We believe it’s critical to creating the kind of content that helps your business grow and to make the internet a friendlier, less exhausting place to hang out.
That’s what we do: We handle your messaging for you and create compelling, creative copy that converts visitors into buyers while avoiding the endless trap of poorly written website copy, sales copy, and marketing copy.
Here’s our process to get this done, below.
1. Starts with a plan
You gotta know where you’re headed and how to get there.
Here are the specific tactics we use to get you results:
Create a comprehensive marketing plan that aligns with your business goals.
Create a publishing calendar with promotional methods and deadlines.
Know Your Audience
Map out the characteristics of your ideal buyers.
Set up a metrics reporting structure to measure and track your return on investment (ROI).
Assign responsible parties to specific tasks and track progress on and timelines for deliverables.
2. Finding your ideal buying persona
You already have clients you love. You want more of them. Our work in this step will focus on identifying who your ideal buyer is, how they make decisions, and how to capture them so they ultimately buy from you.
3. Publishing to attract buyers
Perfectionism hurts. It kills your sales and marketing momentum and holds great content hostage. Remember, progress, not perfection. Our goal is to publish content on a consistent basis that attracts visitors and converts them into leads.
4. Promoting your brand
Remember when you were a kid and the other neighbor kids knew where to meet to play a pick up game of soccer? Your buyers have these places too. We’ll uncover them.
5. Measuring with purpose
You can’t manage what you can’t measure. Our goal is to create a scalable sales and marketing machine. We then measure it with key performance indicators (KPIs) to gather insights that will keep getting you results.
Based in Fargo, ND // With offices in Minneapolis, MN