Why is clear, compelling copy so important?
Clear and compelling copy is important because it’s how the human brain thinks when your ideal buyer is interested in saying ‘yes’ to you and your services.
When content isn’t done right, it’s usually really bad because bad copy is confusing, incomplete and disordered. This kind of low-quality copy cancels out any potential of meeting and interacting with your ideal buyers.
Buyers want to buy YOUR services, period. They would probably buy from you if your marketing approach didn’t look like your back office filing cabinets threw up all over your website and the internet. Or like a dictionary smoked crack before going on a meth bender and then tried to rewrite Sesame Street. WHAT IS HAPPENING?!
Yet, this type of hot mess, free for all informational overload is so ubiquitous these days that it seems fairly “normal.”
Well, it’s not. And your SEO ranking will take a hit for poorly crafted, regurgitated muckety muck copy.
Google (and other search engines) reward those with the best value content, not those that are turning the interwebs into just another trash heap for old and forgotten content.
This kind of oxymoronic crap on the net is the equivalent of partying like it’s a wedding when it’s really a funeral.
“Excuse me,” you say as you poke the guy next to you wearing a dress shirt covered in hot pink flamingos and a black suit, “what’s the etiquette here?”
He smiles and puts on sunglasses after which fireworks etch their explosive cursive into the night sky. You watch as tears stream down his face and hit the flamingos all over his shirt. They start crying and turn blue…(Seriously, what kind of funeral is this, maybe that crack smoking dictionary arranged it?)
Suddenly, he grabs your hand to join the conga line headed straight to the casket. A server holds up a bottle of champagne to pour into a glass. You take the whole bottle as you wiggle by…
Ah…the internet, the endless marriage of entertaining with the infuriating/out-of-this-world/weird.
That was all a roundabout way of saying that we’re huge fans of structure and process (and fun).
In fact, we believe it’s critical to creating the kind of content that helps your business grow and to make the internet a friendlier, less exhausting place to hang out.
Without further ado, here’s our 5Ps.
You gotta know where you’re headed and how to get there.
Though if you don’t, no sweat. That’s why we’re here. Our work together begins here.
Our goal: to generate more qualified leads for your products and services using sound strategies and proven tactics
Here are the specific tactics we use to get you results:
Create a comprehensive marketing plan that aligns with your business goals.
Create a publishing calendar with promotional methods and deadlines.
Know Your Audience
Map out the characteristics of your ideal buyers.
Set up a metrics reporting structure to measure and track your return on investment (ROI).
Assign responsible parties to specific tasks and track progress on and timelines for deliverables.
You already have clients you love. Obviously, you want more of them. Our work in this step will focus on this:
Our goal: to clearly identify your ideal buyer so that we can help generate content that speaks specifically to their wants and needs.
We need to know where they go and how they research before they ultimately buy from you.
We do this through discussions with you and your team and by interviewing some of your best clients.
Perfectionism not only hurts, it tends to kill your marketing momentum and holds great content hostage. Remember, “progress, not perfection.” Or in other terms, it doesn’t have to be perfect. It just has to be done, which is where strong project management lends a helping hand.
Our goal: to publish great content quickly and consistently to attract visitors and convert them into leads.
This begins with writing captivating blog posts that speak directly to your ideal buyers. Then, creating persuasive, educational email campaigns that promote your soon-to-be industry-leading blog. In addition, we ensure that your compelling content gets noticed via relevant topics, headlines, attention grabbing images and strong, irresistible design.
It’s kind of like when you were a kid and all the other neighbor kids knew where to meet to play a quick pick up game or impromptu soccer. Your buyers have these places too, which we’ll uncover together.
Our goal: to promote your content among multiple platforms where your buyers hang out to guide them to your website
These platforms include your website, social media, authoritative or industry-leading websites within your specific industry, as well as paid advertising.
As the familiar saying goes, “you can’t manage what you can’t measure.” Well said, right?
Our goal: to measure your sales and marketing efforts using key performance indicators (KPIs) to gather insights that will keep getting you results
Based in Fargo, ND // With offices in Minneapolis, MN