In order to be successful at attracting your ideal buyers, you’ll need the following:
A clear understanding of who your ideal buyer is
A clear content driven, inbound marketing strategy
A clear plan to implement said strategy
The Way of Attraction NOT Promotion
Sales & Marketing Strategy + Plan
A large part of our onboarding process is to do a deep dive into your business because we want to know about your growth barriers and goals.
We want to be aligned with your products, services, and what makes you unique. We’ll deep dive into your current clients and determine who your ideal buyer is. We dedicate hours to these efforts in the first couple of months.
Because everything we do for your sales and marketing is predicated on how well we know your business so that we can create the plan, implement it, and align it.
We specialize in the following services:
What is LinkedIn Sales Navigator?
It is the premium version of LinkedIn and helps you effectively find the best leads for you and your business.
Is it worth it?
Yes, it’s totally worth it.
Dave’s been awesome in working with me on LinkedIn Management. I had no idea what to do. But it was interesting. Dave made it super easy. It’s all about connecting to people and talking.
– Hector Ortiz, CEO & Co-Founder, Dega Systems
If you want high-quality leads and reliable contact information, then you need to be on LinkedIn Sales Navigator because of the following:
Your sales and marketing efforts, such as direct mail, cold calling, lead generation solutions, etc. are no longer working.
You have no idea if your lead generation solutions are working because you have no way of measuring them.
You don’t have a budget or firm grasp on how your sales and marketing dollars are being spent.
You want more inbound, digital marketing strategies that will increase your lead generation consistently over the long term.
You want your marketing efforts to be more profit and less “time suck” and you’re looking for someone to shorten your learning curve.
You want to try LinkedIn to fill your sales pipeline but it intimidates the hell out of you.
You paid for and tried LinkedIn Sales Navigator but didn’t understand how to use it so you left.
Webinar & Video Strategy Consulting
The flying limo that you just hired to bring your VIPs to the party dressed in their finest lederhosen
Videos and webinars are wunderkinds when it comes to engaging your clients because they’re easy to share and have a farther reach than most content formats.
Since video and webinars tend to be the longest running videos, they require the most preparation and initial investment to be successful. Our webinar consulting addresses the following points:
Pre-Webinar rehearsal with feedback on structure, content, presentation style and polling.
Webinar moderating, professional orchestration of your webinar, Q&A hosting, technical support for presenters and attendees.
Analytics and action recommendations based on webinar logs and reports.
Webinar Presentation Design Editing (up to 15 slides/frame)
Written recommendations to maximize opportunities.
Webinar provider software set-up and invitation configuration.
Webinar invitation design and production.
Webinar script writing, content structure design, poll writing.
Webinar follow-up campaign design and recommendations.
BUT they need to be entertaining, engaging and for the most part, short BECAUSE video marketing, when done well, increases your followers, grows your contact list, drives traffic to your website, leads to increased conversions and doubles your business.
ConnectWise Integrations/CRM / PSA Consulting
Tracking all your party’s attendees to invite them to the next party
You might already be using a CRM tool such as Salesforce, Microsoft Dynamics, ConnectWise, or Autotask.
HOWEVER, are you using it as efficiently as you could be? If not, we can help by examining your current sales processes and business cases and providing training and support until your system and processes are performing as they should.
It’s time to measure your results so you can throw even bigger and better house parties.
If you strive for excellence, then you need to track your data analytics. Otherwise, how will you know if you’re making continued progress or just spinning your wheels in the mud? You need data to help identify bottlenecks, road blocks or other barriers that are holding you back.
In order to track the results of our sales and marketing efforts, we use a scorecard based on EOS methodology along with relevant KPIs. These KPIs might include website traffic, content performance, form submissions, leads, sales and others.
As we move into launching your integrated marketing strategy, it’s important to track your metrics so that we can continue to make the best sales and marketing decisions.
Congratulations! You made it through all of our services. We hope you’ve learned a lot and are ready to move boldly ahead.
Based in Fargo, ND // With offices in Minneapolis, MN