The Way of Attraction NOT Promotion
In order to be successful at attracting your ideal buyers with content driven tactics, you’ll need the following:
A clear understanding of your SWOT from a digital marketing perspective
A clear understanding of who your ideal buyer is
A clear content driven, inbound marketing strategy
A clear plan to implement said strategy
Sales & Marketing Strategy + Plan
A large part of our onboarding process is to do a deep dive into your business.
What are your growth barriers and goals? What are your products and services? What makes you unique? What do your current clients say about you? Who are your ideal buyers? And more…
In fact, we dedicate hours to these efforts in the first couple of months.
Because everything we do for your sales and marketing afterwards is predicated on how well we know your business. It informs our decisions on the best strategy and plan that will drive you to achieve your goals.
Then, the plan guides all of our implementation, timelines and alignment practices, the strategies plus the tactics, that will fuel your growth.
Discover your story. Then, be clear, compelling and client-centric.
Now, which inbound marketing tactics do we specialize in?
Multiple. See the list below.
BUT FIRST, a disclaimer: All of these tactics work together in unison to create the powerful results you crave.
Remove any one of these tactics and well, like bricks removed from a wall willy nilly, you risk weakening and slowing down your sales and marketing outcomes.
What is LinkedIn Sales Navigator?
It helps sales professionals prospect and gather insights on LinkedIn for a monthly fee. Popular features include a “powerful set of search capabilities, improved visibility into extended networks, and personalized algorithms to help you reach the right decision-maker.”
Is it worth it?
Yes, it’s totally worth it.
Dave’s been awesome in working with me on LinkedIn Management. I had no idea what to do. But it was interesting. Dave made it super easy. It’s all about connecting to people and talking.
– Hector Ortiz, CEO & Co-Founder, Dega Systems
If you want high-quality leads and reliable contact information, then you need to be on LinkedIn Sales Navigator.
If you find yourself relating to any of these bullet points, your next move needs to take place on LinkedIn Sales Navigator.
Your sales and marketing efforts, such as direct mail, cold calling, lead generation solutions, etc. are no longer working.
You have no idea if your lead generation solutions are working because you have no way of measuring them.
You don’t have a budget or firm grasp on how your sales and marketing dollars are being spent.
You want more inbound, digital marketing strategies that will increase your lead generation consistently over the long term.
You want your marketing efforts to be more profit and less “time suck” and you’re looking for someone to shorten your learning curve.
You want to try LinkedIn to fill your sales pipeline but it intimidates the hell out of you.
You paid for and tried LinkedIn Sales Navigator but didn’t understand how to use it so you left.
Our LinkedIn Sales Navigator consulting will teach you how to find high-quality leads, access their contact info, and keep your sales pipeline consistently filled while having fun.
Customer Relationship Management CRM / Personal Services Automation (PSA) Consulting
It’s time to track which party goers had (and were) the most fun so you can invite them to the next one.
So, everyone came to your party and asked to be invited to the next one. Before they left you exchanged contact info. Then, some messaged you on FB or LinkedIn while others tagged you on Twitter or DM’d you on Insta. Some even wrote their info on tiny scraps of paper they left all over your house.
Now, you need to get all their contact info and track their preferences, which foods, songs and people did they like the most??, in one place. That way you can remember their preferences the next time you reach out to entice them with a party invite.
This is where a CRM/PSA tool comes in. You might already be using a CRM tool such as Salesforce, Microsoft Dynamics, ConnectWise, Autotask or TigerPaw.
Are you using it as efficiently as you could be?
Are you able to quickly and easily integrate and update your buyers’ info?
Is your information leading to more lead conversion and higher sales rates?
If not, we can help by examining your current sales processes and business cases. Then, based on your needs, we’ll provide training and support until your system and processes are performing as they should.
Paid Ads on Facebook, LinkedIn and Google - aka the “digital billboards”
AFTER you’ve build your online presence organically, it’s time to pay to play.
We mean it. Don’t blow your hard-earned cash on paid ads until after your organic marketing is in place. If you wait till after, then you’ll be spending wisely.
Paid online advertising is amazing in that it allows you to reach thousands of eyeballs for a minimal fee. When you time this tactic correctly, you’ll tap new, targeted audiences via search, social media and display ads and thereby generating more leads.
It’s time to measure your results so you can throw even bigger and better house parties.
Let’s say you have a 3-4 house parties under your belt and though you’ve gotten nothing but positive feedback, the number of attendees keeps shrinking. At first, you spent more money on lavish food and better well known bands but you still saw the head count go down. What gives?
If you strive for excellence, then you need to track your data analytics. Otherwise, how will you know if you’re making continued progress or just spinning your wheels in the mud? You need data to help identify bottlenecks, road blocks or other barriers that are driving down your guest list.
You may even discover that there are easier ways to beef up your numbers than just throwing cash at the problem willy nilly.
In order to track the results of our sales and marketing efforts, we use a scorecard based on EOS methodology (Please link “EOS Methodology” to this site: https://www.eosworldwide.com/) along with relevant KPIs. These KPIs might include website traffic, content performance, form submissions, leads, sales and others.
As we move into launching your integrated marketing strategy, it’s important to track your metrics so that we can continue to make the best sales and marketing decisions.
Congratulations! You made it through all of our services. We hope you’ve learned a lot and are ready to move boldly ahead.
Based in Fargo, ND // With offices in Minneapolis, MN