Blog
Why you should NEVER rent or lease your company’s website from a channel vendor and other website no-nos.
Should you lease or should you buy your website? Leasing has its perks after all. It’s fast. It’s easy. And it’s relatively light on your budget. HOWEVER, let’s state the obvious. If you lease your website from another company and they go belly up, disappear, stop...
Get to the meat of what you’re selling with SVP.
Companies that follow the specialization, verticalization, productization (SVP) formula make it easy for their buyers to buy from them. Though the name sounds duller than a dishwasher, it could prove to be the most important piece of your sales and marketing revenue...
Copywriting for IT Services firms and MSP’s: Why compelling copy is still the best at opening all the right doors.
Have you ever been to a party and got stuck next to a rambler whose talk you could make neither heads nor tails of? Or have you ever had too much to drink and started a conversation with a stranger about the stock market only to wind up discussing how wormy cheese...
Email marketing for IT Services firms and MSP’s: Why email marketing is still your best sales and marketing strategy.
Far from being archaic, irrelevant or dead, email is still effective and timely, not to mention, ubiquitous. Email is where almost everyone hangs out (unless you were born before WWII). According to the book, Rebel’s Guide to Email Marketing “94% of Americans use...
SEO for IT Services Firms & MSPs: Why you don’t need Robert Herjavec level SEO.
Let me start with a brief Q&A from Andy Crestodina, of Orbit Media Studios, on SEO: Q: “67k searches are performed on Google every second. Do you think investing in SEO should be the number one priority for a new website? A: No, there are lots of successful...
How to avoid sales and marketing fraudsters. (We know, we don’t like them either.)
Welcome to the snark fest. It’s true, I’ve got a bone to pick with specific channel marketing vendors that I will NOT be calling out by name. (That takes a special kind of a-hole.) BUT, I will be referencing certain marketing “companies” and their flimsy efforts...
Why Marketing is Important: Marketing for MSPs and Tech Firms
Marketing is the biggest thing you can do to help grow your technology company. This is ESPECIALLY true, post COVID-19. Great marketing will expand knowledge of your brand, answer buying questions from prospects who might want to hire your IT firm, and it engages new...
Ep. 16 – Confessions of a Burnt-Out Marketer: Marketing interview with Jason Etheridge
On this episode of Confessions of a Burnt-Out-Marketer Dave Scott interviews Jason Ethridge. Jason is the owner of LogicSpeak an IT service management company based in Atlanta, Georgia. Logic Speak is a growing managed IT services provider for small-medium...
Ep. 15 – Confessions of a Burnt-Out Marketer: Marketing interview with Jamison West
In this episode of Confessions of a Burnt-Out Marketer, I talk with Jamison West, Managing Member and EOS Implementer at ConnectStrat. ConnectStrat is a group of EOS Implementers® and Strategic Consultants who have industry experience in the IT Services...
Ep. 14 – Confessions of a Burnt-Out Marketer: Marketing interview with Lori Tisinai
In this episode of Confessions of a Burnt-Out Marketer, I talk with Lori Tisinia, Owner of Computer Concepts. Computer Concepts offers a range of computer training and repair services that help clients operate their businesses more efficiently.
Based in Fargo, ND // With offices in Minneapolis, MN