Blog
Sales and marketing tactics MSPs and IT services firms should avoid!
Sales and marketing tactics to avoid can be grouped into three distinct categories. The first is poorly written, cold emails. The second category of tactics to avoid is overly aggressive sales tactics and strategies. The third is using syndicated tools or...
Should your IT services firm outsource your sales and marketing or hire internally?
Deciding whether to outsource your sales and marketing or hire internally, can feel like the heavens opened up and sang to you. This decision can also lead to stress and wasted money, resulting in disastrous consequences. I prefer the prior, of course. ...
Tactics to focus on in 2023 for the BEST sales & marketing results for your IT services firm
A mentor once told me that there’s no such thing as content that’s too long, only content that’s too boring. She was right. Think about it...some of the BEST blog pieces I've ever read are longer ones. And some of the BEST books I've read are ones that didn't...
The BEST sales & marketing practices to implement in 2023 for MSP’s and IT services firms
"By failing to plan, you are preparing to fail." - Benjamin Franklin. To get the outcome you want from your sales and marketing, you've got to have a plan. I've been doing this for 20+ years and the BEST and the ONLY way I've found success is with a plan that has...
Mastering the art of Marketing: The key to marketing success for MSP’s and IT services firms
Remember the movie City Slickers? It was a comedy made back in 1991 with Billy Crystal, Daniel Stern, and Jack Palance. It’s a story about a vacationing businessman who takes on the adventure of driving cattle. In the middle of the movie, the main character Mitch,...
How MSP’s and IT services firms can find their ideal target audience
Me: "Who’s your target audience?" MSP & IT Owner: "That's easy - our target audience is ANYONE with a device that plugs into a wall!" Me: "Seriously?" (Palm to face) Selling your managed IT Services to EVERYONE is the worst sales strategy of ALL time. Yes, even...
Are you offering too many services? Why MSP’s and IT firms need to examine and reevaluate their operations.
As humans, we have this deep, inherent terror of being left behind. We fear missing out and losing everything. I don't know about you, but sometimes I worry about things I don’t have to, and I worry about things that I shouldn’t. Operations and delivery are one...
Is your mindset costing your IT services firm money?
Everything comes at a cost; there is nothing for free. Your mindset determines everything and affects every part of your business and your life. Your mindset and the decisions you make are critical to your overall growth, love, and happiness. Be adaptable. One...
ChatGPT, Jasper, & Artificial Intelligence (AI): Will It Replace Syndicated Content for MSPs & Tech Firms?
If you're like most people in the technology services industry, you're probably used to seeing a lot of low-quality syndicated content online. You know, those articles you see everywhere, stuffed full of keywords and useless, redundant information. For the tech...
ADMINS: Not the hero you expected, but the hero you need
Who are the unsung heroes of every modern workspace? Admins, that’s who. Not All Heroes Wear Capes. Not all heroes wear capes. Here’s just a short list of their superpowers: amazing ability to juggle five million tasks, charming way of keeping everyone on track...
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