Sales & Marketing Audit
How do you know if you’re sales and marketing is working or if you’re wasting money?
You might have already spent thousands and thousands of dollars and are even afraid to ask.
Or you’re still spending thousands and thousands of dollars wondering when you’re going to finally see some ROI.
You might have even asked your current marketing company, “When will I see some results?”
To which they replied with, “Wait, just a little bit longer. The ROI is coming.”
But really? Is it???
You might be wondering:
How long am I supposed to wait till I see results?
How long does this normally take?
Am I being suckered, lied to, taken advantage of?
Why can’t I ever get a clear answer?
Why am I still struggling to understand marketing?
To answer the questions swirling around in your head, you need a sales and marketing audit and an expert second opinion.
What is the Sales & Marketing Audit?
This is a process of three meetings where we review and analyze your sales and marketing, your operations, and applicable tactics to assess whether they’re helping or hurting your company’s revenue and growth. Then, we give you a formal report that outlines the specific things you need to do in order to grow and scale. We give you a plan. These recommendations will get you on track to spending time on the tasks that yield the greatest returns. The entire process takes three to four weeks to assess everything.
“I felt like the audit, the file itself, didn’t speak to the value we got from it. It was the conversation we had with Dave. That’s where you’re really going to get the gems.”
– Hector Ortiz, CEO & Co-Founder, Dega Systems
Want more details?
Here are a few of the questions we ask and explore in-depth to uncover relevant business insights:
Do you have an overall sales & marketing strategy and plan?
If so, are they working?
Do you have a YouTube video strategy?
If so, is it working?
Is your messaging clear and compelling?
Is it resonating with your ideal buyers?
Is your Google Business Profile (GBP) account set up correctly?
Google Business Profile is the foundation of excellent SEO. (And using it is FREE!) Are you posting to it regularly?
Is your website healthy?
- Does it pass the StoryBrand’s grunt test?
- Are your ideal buyers and searchers finding you through the best SEO when searching for you on Google, Bing, Yahoo, Facebook, and LinkedIn?
- Is your content clear and compelling?
- Does your website position your buyers as the hero?
- Are the technical aspects of your website in good shape like your website slugs, URL’s, page titles, and content appropriately aligned?
After we finish the audit, you’ll receive the following:
A final report outlining where your sales and marketing is working and where it’s not.
An in-depth understanding of how your sales and digital marketing is helping you meet your goals and business growth.
Recommendations on how to improve your sales and marketing.
Options on maximizing your growth and revenue.
Your sales and marketing audit will give you the clarity you seek so that you not only understand your marketing better, but so you can invest your dollars more wisely.
Based in Fargo, ND // With offices in Minneapolis, MN