by Dave Scott | Jul 21, 2021
Let me start with a brief Q&A from Andy Crestodina, of Orbit Media Studios, on SEO: Q: “67k searches are performed on Google every second. Do you think investing in SEO should be the number one priority for a new website? A: No, there are lots of successful...
by Dave Scott | Jul 20, 2021
Welcome to the snark fest. It’s true, I’ve got a bone to pick with specific channel marketing vendors that I will NOT be calling out by name. (That takes a special kind of a-hole.) BUT, I will be referencing certain marketing “companies” and their flimsy efforts...
by Dave Scott | Jan 29, 2018
I admit it. I was vulnerable. As an overwhelmed and burned out marketer deep in the trenches at a SaaS start up, I was looking for ways to have my cake and eat it too. So, it was easy, if not impossible, to fall in love with HubSpot’s shiny, new marketing automation...
by Dave Scott | Mar 18, 2014
I recently had the pleasure of talking with a handful of hiring colleagues and recruiters regarding the process of how to hire digital marketing and E-Commerce virtuoso’s. This is what I found: every single HR professional and recruiter was on a completely...
by Dave Scott | Jul 11, 2013
E-Commerce can be incredibly challenging. Between driving traffic to your website, increasing shopping cart conversions, managing your product and SKU data, keeping track of customer data, it can make your head spin. So how can you make your E-Commerce...
