by Dave Scott | Mar 25, 2024
Digital marketing is a weird world of constantly evolving AI, algorithms, and trends. It’s constantly shifting like the sands of time making consistency tough to achieve. And consistency is THE cornerstone of success for your sales and marketing. As a leading...
by Dave Scott | Jan 31, 2022
I love the movie City Slickers. It’s a comedy starring Billy Crystal as Mitch, a vacationing businessman, who takes on the adventure of driving cattle. In the middle of the movie, Mitch meets a rough-around-the-edges cowhand named Curly, played by Jack Palance. ...
by Dave Scott | Jan 26, 2022
So, you feel like it might be time to FIRE your current outsourced marketing vendor and find a new one. But why? But how do you know whom to hire? Should you hire internally, or continue to outsource? How should you vet them? What’s really going to make the...
by Dave Scott | Jul 26, 2021
Companies that follow the specialization, verticalization, productization (SVP) formula make it easy for their buyers to buy from them. Though the name sounds duller than a dishwasher, it could prove to be the most important piece of your sales and marketing revenue...
by Dave Scott | Jul 23, 2021
Have you ever been to a party and got stuck next to a rambler whose talk you could make neither heads nor tails of? Or have you ever had too much to drink and started a conversation with a stranger about the stock market only to wind up discussing how wormy cheese...
