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Copywriting for IT Services firms and MSP’s: Why compelling copy is still the best at opening all the right doors.

by Dave Scott | Jul 23, 2021

Have you ever been to a party and got stuck next to a rambler whose talk you could make neither heads nor tails of?   Or have you ever had too much to drink and started a conversation with a stranger about the stock market only to wind up discussing how wormy cheese...

Email marketing for IT Services firms and MSP’s: Why email marketing is still your best sales and marketing strategy.

by Dave Scott | Jul 21, 2021

Far from being archaic, irrelevant or dead, email is still effective and timely, not to mention, ubiquitous.   Email is where almost everyone hangs out (unless you were born before WWII).   According to the book,  Rebel’s Guide to Email Marketing “94% of Americans use...

SEO for IT Services Firms & MSPs: Why you don’t need Robert Herjavec level SEO.

by Dave Scott | Jul 21, 2021

Let me start with a brief Q&A from Andy Crestodina, of Orbit Media Studios, on SEO:  Q: “67k searches are performed on Google every second. Do you think investing in SEO should be the number one priority for a new website?  A: No, there are lots of successful...

How to avoid sales and marketing fraudsters. (We know, we don’t like them either.)

by Dave Scott | Jul 20, 2021

Welcome to the snark fest.   It’s true, I’ve got a bone to pick with specific channel marketing vendors that I will NOT be calling out by name. (That takes a special kind of a-hole.)   BUT, I will be referencing certain marketing “companies” and their flimsy efforts...

Should my IT services business buy HubSpot or Marketing Automation: My torrid, six-month love affair with HubSpot.

by Dave Scott | Jan 29, 2018

I admit it. I was vulnerable. As an overwhelmed and burned out marketer deep in the trenches at a SaaS start up, I was looking for ways to have my cake and eat it too. So, it was easy, if not impossible, to fall in love with HubSpot’s shiny, new marketing automation...
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Recent Posts

  • ADMINS: Not the hero you expected, but the hero you need
  • Top B2B Social Media Platforms for MSPs to Drive Growth
  • Episode #7: The value of Emotional Intelligence, Empowerment, and Cognitive Behavioral coaching for your IT services business. 
  • Episode #6: The struggles of starting a tech firm, VoIP solutions, and the growing pains of IT services. 
  • Episode #3: SEO ISN’T a solution for every problem, why content marketing is the MOST important method for growing your tech business, and why understanding your audience will help you win. 

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