by Dave Scott | Jul 23, 2021
Have you ever been to a party and got stuck next to a rambler whose talk you could make neither heads nor tails of? Or have you ever had too much to drink and started a conversation with a stranger about the stock market only to wind up discussing how wormy cheese...
by Dave Scott | Jul 21, 2021
Far from being archaic, irrelevant or dead, email is still effective and timely, not to mention, ubiquitous. Email is where almost everyone hangs out (unless you were born before WWII). According to the book, Rebel’s Guide to Email Marketing “94% of Americans use...
by Dave Scott | Jul 21, 2021
Let me start with a brief Q&A from Andy Crestodina, of Orbit Media Studios, on SEO: Q: “67k searches are performed on Google every second. Do you think investing in SEO should be the number one priority for a new website? A: No, there are lots of successful...
by Dave Scott | Jul 20, 2021
Welcome to the snark fest. It’s true, I’ve got a bone to pick with specific channel marketing vendors that I will NOT be calling out by name. (That takes a special kind of a-hole.) BUT, I will be referencing certain marketing “companies” and their flimsy efforts...
by Dave Scott | Jan 29, 2018
I admit it. I was vulnerable. As an overwhelmed and burned out marketer deep in the trenches at a SaaS start up, I was looking for ways to have my cake and eat it too. So, it was easy, if not impossible, to fall in love with HubSpot’s shiny, new marketing automation...
