by Dave Scott | Jul 21, 2021
Far from being archaic, irrelevant or dead, email is still effective and timely, not to mention, ubiquitous. Email is where almost everyone hangs out (unless you were born before WWII). According to the book, Rebel’s Guide to Email Marketing “94% of Americans use...
by Dave Scott | Jul 21, 2021
Let me start with a brief Q&A from Andy Crestodina, of Orbit Media Studios, on SEO: Q: “67k searches are performed on Google every second. Do you think investing in SEO should be the number one priority for a new website? A: No, there are lots of successful...
by Dave Scott | Jul 20, 2021
Welcome to the snark fest. It’s true, I’ve got a bone to pick with specific channel marketing vendors that I will NOT be calling out by name. (That takes a special kind of a-hole.) BUT, I will be referencing certain marketing “companies” and their flimsy efforts...
by Dave Scott | Aug 4, 2020
Marketing is the biggest thing you can do to help grow your technology company. This is ESPECIALLY true, post COVID-19. Great marketing will expand knowledge of your brand, answer buying questions from prospects who might want to hire your IT firm, and it engages new...
by Dave Scott | Aug 4, 2020
Ep. 16 – Confessions of a Burnt-Out Marketer: Marketing interview with Jason Etheridge https://traffic.libsyn.com/secure/scottdigitalmarketing/Jason_Ethridge_Logic_Speak.m4aPodcast: Play in new window | Download On this episode of Confessions of a Burnt-Out-Marketer...
by Dave Scott | Apr 14, 2020
Ep. 15 – Confessions of a Burnt-Out Marketer: Marketing interview with Jamison West http://traffic.libsyn.com/preview/scottdigitalmarketing/_01_season__16_ep_confessions_burnt_out_marketer_jamison_west.m4aPodcast: Play in new window | Download In this episode of...
