Blog
How to Create a Marketing Budget for Your Business in 2018
Ever feel like you’re shouting into a windstorm, when trying to create a marketing budget that’s practical, yet pragmatic? Yah, we’ve been there, too. That’s because for most businesses, the first piece to be impacted by cuts is the marketing budget. The good news is...
3 Ways To Have Success When Hiring Marketing And E-Commerce Positions
I recently had the pleasure of talking with a handful of hiring colleagues and recruiters regarding the process of how to hire digital marketing and E-Commerce virtuoso's. This is what I found: every single HR professional and recruiter was on a completely different...
4 Simple Tactics To Increase Conversions On Your E-Commerce Site
You have an awesome product. You are selling it online through your E-Commerce solution. You hired an E-Commerce Director to lead the charge. You integrated your company website into Magento, IBM Websphere or Miva Merchant E-Commerce platforms. You have uploaded SKU...
Five Annoying-But-Not-Wrong Things You Can Do On Twitter
Twitter is such a great social media platform. Twitter is short and still very relevant to your prospects and customers. It’s a great way to communicate. But did you know there's some guidelines on how to use Twitter properly? While there’s not a right-size-fits-all...
4 Ways To (Ethically) Supercharge E-Commerce Store Sales
E-Commerce can be incredibly challenging. Between driving traffic to your website, increasing shopping cart conversions, managing your product and SKU data, keeping track of customer data, it can make your head spin. So how can you make your E-Commerce...
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