by Dave Scott | Jan 27, 2018
Ever feel like you’re shouting into a windstorm, when trying to create a marketing budget that’s practical, yet pragmatic? Yah, we’ve been there, too. That’s because for most businesses, the first piece to be impacted by cuts is the marketing budget. The good news is...
by Dave Scott | Mar 18, 2014
I recently had the pleasure of talking with a handful of hiring colleagues and recruiters regarding the process of how to hire digital marketing and E-Commerce virtuoso’s. This is what I found: every single HR professional and recruiter was on a completely...
by Dave Scott | Mar 7, 2014
You have an awesome product. You are selling it online through your E-Commerce solution. You hired an E-Commerce Director to lead the charge. You integrated your company website into Magento, IBM Websphere or Miva Merchant E-Commerce platforms. You have uploaded SKU...
by Dave Scott | Aug 23, 2013
Twitter is such a great social media platform. Twitter is short and still very relevant to your prospects and customers. It’s a great way to communicate. But did you know there’s some guidelines on how to use Twitter properly? While there’s not a...
