In today’s rapidly changing sales and marketing landscape, where social media engagement rates dwindle and paid ad effectiveness is declining, one marketing channel stands strong: email marketing.
Over the past decade, as other platforms have diminished, email has remained a stalwart ally for businesses seeking reliable outreach.
According to data and trends, it’s evident that email’s independence from monopolistic control sets it apart. While other channels succumb to algorithms and changing user behaviors, email retains its effectiveness and reach.
Despite claims that newer generations will render email obsolete, the reality speaks otherwise.
Haters have been saying that since 2003 and it’s never come true. As people age, they need email addresses. They realize important things they can’t ignore come through email. Younger demographics won’t kill email, I promise.
AI won’t kill email, either. Email is here to stay.
According to Rand Fishkin, CEO of SparkToro and former CEO and founder of SEOmoz, he found that email marketing engagement and open rates and click through rates have risen among ALL demographics.
As individuals mature, their reliance on email for critical communications and offers grows, ensuring its longevity. Email marketing is the only pandemic-proof marketing tactic.
But, “doing it” isn’t easy.
- You need to craft REALLY compelling copy.
- You need to leverage emotional trigger words in email subject lines.
- You need to obtain contact lists that are chock full of your ideal client profiles, aka ideal buyer.
- You MUST invest into a list buying service to nurture prospects.
If you’re not investing in an email list and in email marketing, you’re missing out.
The value exchange between email subscribers and other followers on platforms like TikTok or Instagram is starkly lopsided in favor of email.
Moreover, safeguarding ownership and control of your email list is paramount. Outsource this, outsource this, outsource this! Use a third-party platform that specializes in email or use a sales and marketing automation software that does the same.
Email marketing remains an indispensable tool for your MSP and other B2B businesses, offering unparalleled reach, engagement, and longevity in the changing sales and marketing landscape. Don’t ignore it.
We have an email marketing solution designed just for you.
DOWNLOAD your FREE e-book by clicking this link to learn why email is so important and how it will help your tech business. (NOTHING required to download it – we won’t even ask you for any information to get it!)
To schedule time with us to learn more, reach out to use here.
Got Marketing Questions? We can help.
By clicking this button, you submit your information to Scott Growth Strategies, who may use it to communicate with you regarding this and other services.