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Why Discovery Calls Are Failing—And How to Fix Them for Today’s IT Buyer

Why Discovery Calls Are Failing—And How to Fix Them for Today’s IT Buyer

by Dave Scott | Jun 27, 2025

If you’re selling IT services in 2025, you already know the traditional discovery call just isn’t cutting it anymore.  Hiring a bunch of SDR’s is OLD school and expensive.  Not to mention, you jump on the call hoping to learn about the prospect’s environment, maybe...
Why AI Will Replace Syndicated Content—And Why That’s a Good Thing for Your Growth

Why AI Will Replace Syndicated Content—And Why That’s a Good Thing for Your Growth

by Dave Scott | Jun 26, 2025

Let’s be honest: in today’s sales and marketing world, content isn’t optional.   It’s your growth engine.  But too many B2B companies, MSPs, and SaaS firms are still leaning on syndicated content to “check the box.”   It’s fast. It’s convenient. It fills space.  It’s...

Season 2 Episode #16: From Stuck to Successful – Interview with Master Sergeant Tom Spooner – Co-Founder of Warriors Heart

by Dave Scott | Aug 19, 2024

Season 2 Episode #16: From Stuck to Successful - Interview with Master Sergeant Tom Spooner – Co-Founder of Warriors Heart https://traffic.libsyn.com/scottdigitalmarketing/PODCAST_-_INTERVIEW_-_MASTER_SERGEANT_TOM_SPOONER_03.mp3 Master Sergeant Tom Spooner wants...

Season 2 Episode #15: From Stuck to Successful – Interview with Josh Lannon – CEO & Co-Founder of Warriors Heart

by Dave Scott | Aug 17, 2024

Season 2 Episode #15: From Stuck to Successful - Interview with Josh Lannon – CEO & Co-Founder of Warriors Heart https://traffic.libsyn.com/scottdigitalmarketing/PODCAST_-_INTERVIEW_-_MASTER_SERGEANT_TOM_SPOONER_02.mp3 Josh Lannon is a special individual. He’s a...

Sales & Marketing For SaaS, MSPs and IT Firms: Should You Outsource or Hire Internally?

by Dave Scott | Mar 17, 2023

Deciding whether to outsource your sales and marketing or hire internally, can feel like the heavens opened up and sang to you.   This decision can also lead to stress and wasted money, resulting in disastrous consequences.   I prefer the prior, of course.   ...
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Recent Posts

  • If You’re Not Using Sales Navigator, You’re Already Behind: LinkedIn Sales Navigator for Businesses
  • Sales and Marketing Tactics That Drive Clients and Prospects Away
  • How Your Searchers Can Find You Using AEO (Answer Engine Optimization) & the Right Keywords 
  • How ChatGPT 5 Impacts Your Business: What’s Next in AI for Tech Leaders
  • Traditional AI vs Agentic AI: What IT Firms, MSPs, and SaaS Leaders Need to Know 

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