by Dave Scott | Jul 23, 2021
Have you ever been to a party and got stuck next to a rambler whose talk you could make neither heads nor tails of? Or have you ever had too much to drink and started a conversation with a stranger about the stock market only to wind up discussing how wormy cheese...
by Dave Scott | Jul 21, 2021
Far from being archaic, irrelevant or dead, email is still effective and timely, not to mention, ubiquitous. Email is where almost everyone hangs out (unless you were born before WWII). According to the book, Rebel’s Guide to Email Marketing “94% of Americans use...
by Dave Scott | Jan 29, 2018
If only, right? I admit it. I was vulnerable. As an overwhelmed and burned out marketer deep in the trenches at a SaaS start up, I was looking for ways to have my cake and eat it too. So, it was easy, if not impossible, to fall in love with Hubspot’s shiny, new...
by Dave Scott | Mar 18, 2014
I recently had the pleasure of talking with a handful of hiring colleagues and recruiters regarding the process of how to hire digital marketing and E-Commerce virtuoso’s. This is what I found: every single HR professional and recruiter was on a completely...
by Dave Scott | Mar 7, 2014
You have an awesome product. You are selling it online through your E-Commerce solution. You hired an E-Commerce Director to lead the charge. You integrated your company website into Magento, IBM Websphere or Miva Merchant E-Commerce platforms. You have uploaded SKU...
