Which marketing package is right for you?
Great question. Ultimately, it depends on your business goals, your company’s stage of growth and your available resources.
The Lean & Mean
Bronze Marketing Package- Marketing Plan
- Brand Voice Process & Script
- SEO Analysis & Keywords
- Newsletters
- Blogs
- Social Media Content Creation
- Metrics Review
- Email Campaigns
- Webinar Consulting
- YouTube Video Strategy Consulting
- CRM for Sales Process Consulting
- LinkedIn Sales Navigator Consulting**
- Paid Ads Consulting
- Website Content & Project Management*
Shining the Silver
Silver Marketing Package- Marketing Plan
- Brand Voice Process & Script
- SEO Analysis & Keywords
- Newsletters
- Blogs
- Social Media Content Creation
- Metrics Review
- Email Campaigns
- Webinar Consulting
- YouTube Video Strategy Consulting
- CRM for Sales Process Consulting
- LinkedIn Sales Navigator Consulting**
- Paid Ads Consulting
- Website Content & Project Management*
Going for Gold
Gold Marketing Package- Marketing Plan
- Brand Voice Process & Script
- SEO Analysis & Keywords
- Newsletters
- Blogs
- Social Media Content Creation
- Metrics Review
- Email Campaigns
- Webinar Consulting
- YouTube Video Strategy Consulting
- CRM for Sales Process Consulting
- LinkedIn Sales Navigator Consulting**
- Paid Ads Consulting
- Website Content & Project Management*
Feeling stuck and need more clarity? Try our Marketing Audit.
* Website design cost is NOT included in this package. **LinkedIn’s Sales Navigator’s monthly subscription costs are NOT included in this package. Please see plans and pricing here.
Going for Gold
Gold Marketing Package
This package is for those of you who are looking to grow quickly by outsourcing all your marketing needs to a high-performing, experienced team.
12-month commitment
Marketing Plan
Creation of a month-to-month marketing plan that outlines the right strategies and tactics you need to reach your business goals. To customize your plan, we walk you through our Five Ps process and offer guidance or execution in functions like outbound prospecting, inbound digital marketing, content development, competitor analysis, budgeting and more. Read more about our 5 P’s process here.
Brand Voice Process & Script:
A clear brand identity is central to connecting with your client and prospects. We walk you through multiple exercises to dial in your brand’s voice and create a script that ensures your voice and messaging remains consistent across all your platforms.
Website Content & Project Management*
Creation of all content for new website, including 4 video testimonials plus project management to ensure timely and on budget website delivery.
SEO Analysis & Keywords
SEO and keywords strategy, analysis, creation and validation of Google Business Profile. Includes a SEO and keywords tracking document.
Email Campaigns
Creation and management of quarterly, 5-7 part email campaigns. This includes email strategy and sales alignment via metrics.
Newsletters
Creation and management of monthly newsletters that share your latest published content from your website, blog, webinars, YouTube videos, events and more to drive awareness and connection with your clients and prospects.
Blogs
Creation of or repurpose of existing copy into 1-2 monthly blogs that are optimized for SEO/keywords.
Social Media Content Creation
Creation and management of a monthly social media content calendar featuring original, organic social posts for Google My Business, Facebook and LinkedIn.
Webinar Consulting
Implementation, execution, editing and promotion of webinars using our Hub, Hero, Hygiene process.
YouTube Video Strategy Consulting
Creation of an educational YouTube video strategy and executable plan. Help on brainstorming and generating content for videos including recording via Zoom, editing and uploading them to your YouTube channel.
CRM for Sales Process Consulting
Consulting on how to use your CRM to streamline your sales process to manage and leverage your email contact lists.
LinkedIn Sales Navigator Consulting**
Training on how to set up and navigate your LinkedIn Sales Navigator connections to increase lead generation. This includes 6, one-hour sessions.
Paid Ads Consulting
Creation of paid ads strategy and execution via Google Adwords, Facebook and/or LinkedIn.
Metrics Review
Setup and management of EOS marketing scorecard to track metrics and offer budget guidance.
* Website design cost is NOT included in this package. ** LinkedIn’s Sales Navigator monthly subscription costs are NOT included in this package. Please see plans and pricing here.
Shining the Silver
Silver Marketing Package
This package if for those of you with some sales and marketing staff or looking to hire an in-house marketing coordinator position. You’re looking for an expert partner who can give them more structure, direction, accountability and support.
12 month commitment
Marketing Plan
Creation of a month-to-month marketing plan that outlines the right strategies and tactics you need to reach your business goals. To customize your plan, we walk you through our Five Ps process and offer guidance or execution in functions like outbound prospecting, inbound digital marketing, content development, competitor analysis, budgeting and more. Read more about our 5 P’s process here.
Brand Voice Process & Script:
A clear brand identity is central to connecting with your client and prospects. We walk you through multiple exercises to dial in your brand’s voice and create a script that ensures your voice and messaging remains consistent across all your platforms.
Website Content & Project Management*
Creation of all content for new website, including 4 video testimonials plus project management to ensure timely and on budget website delivery.
SEO Analysis & Keywords
SEO and keywords strategy, analysis, creation and validation of Google My Business. Includes an SEO and keywords tracking document.
Email Campaigns
Creation and management of quarterly, 5-7 part email campaigns. This includes email strategy and sales alignment via metrics.
Newsletters
Creation and management of monthly newsletters that share your latest published content from your website, blog, webinars, YouTube videos, events and more to drive awareness and connection with your clients and prospects.
Blogs
Creation of or repurpose of existing copy into 1-2 monthly blogs that are optimized for SEO/keywords.
Social Media Content Creation
Creation and management of a monthly social media content calendar featuring original, organic social posts for Google My Business, Facebook and LinkedIn.
Webinar Consulting
Implementation, execution, editing and promotion of webinars using our Hub, Hero, Hygiene process.
YouTube Video Strategy Consulting
Creation of an educational YouTube video strategy and executable plan. Help on brainstorming and generating content for videos including recording via Zoom, editing and uploading them to your YouTube channel.
Metrics Review
Setup and management of EOS marketing scorecard to track metrics and offer budget guidance.
The Lean & Mean
Bronze Marketing Package
This is the package for those of you who have seasoned sales and marketing staff but need to rethink and refresh your strategy, content and campaigns to drive more results. Your team is prepared to partner with marketing experts to fuel company growth and handle certain components entirely on their own.
12 month commitment
Marketing Plan
Creation of a month-to-month marketing plan that outlines the right strategies and tactics you need to reach your business goals. To customize your plan, we walk you through our Five Ps process and offer guidance or execution in functions like outbound prospecting, inbound digital marketing, content development, competitor analysis, budgeting and more. Read more about our 5 P’s process here.
Brand Voice Process & Script:
A clear brand identity is central to connecting with your client and prospects. We walk you through multiple exercises to dial in your brand’s voice and create a script that ensures your voice and messaging remains consistent across all your platforms.
SEO Analysis & Keywords
SEO and keywords strategy, analysis, creation and validation of Google My Business. Includes an SEO and keywords tracking document.
Newsletters
Creation and management of monthly newsletters that share your latest published content from your website, blog, webinars, YouTube videos, events and more to drive awareness and connection with your clients and prospects.
Blogs
Creation of or repurpose of existing copy into 1-2 monthly blogs that are optimized for SEO/keywords.
Social Media Content Creation
Creation and management of a monthly social media content calendar featuring original, organic social posts for Google My Business, Facebook and LinkedIn.
Metrics Review
Setup and management of EOS marketing scorecard to track metrics and offer budget guidance.
Are you looking for more sales and marketing guidance and support?
Learn more about our consulting, coaching and mentoring options by clicking on the links below:
Marketing Consulting for Executives
Sales & Marketing Coaching
“I’m glad we found Dave Scott. I like how honest he was from the beginning. He seemed genuine. As a marketer, you think everyone’s trying to sell you something. Right? They are. We’re trying to sell our services as well. But Dave always gave back. There was always a situation where he was going to take that extra minute to speak to you. You’re going to talk about a lot of things, but you’ll get a lot of value out of it.”
Hector Ortiz
Founder & CEO, Dega Systems
Based in Minneapolis, MN, and Fargo, ND.
