Five Effective Content Repurposing Strategies: How Your Business Can Repurpose Existing Sales & Marketing Content to Maximize ROI 

Producing fresh sales and marketing content consistently can be a daunting task.  

However, savvy businesses have discovered that they don’t always need to create new content from scratch to keep their audiences engaged.  

Content repurposing, also known as content curation, allows your business to maximize the value of your content, stretching its utility and increasing their return on investment (ROI). 

What is Content Repurposing? (Aka curating) 

Content repurposing involves taking existing content and transforming it into different formats or updating it to serve a new purpose.  

An example of this is taking email campaign copy and publishing it as individual blog pieces. These types of strategies leverage the hard work you’ve already invested in creating content by presenting it to your audience in a fresh way. Instead of constantly churning out new material, you can breathe new life into existing content, extending its relevance and reach. 

Why Content Curation is Essential for ROI 

1. Efficiency: Creating high-quality content is time-consuming and resource intensive. By curating content, you save on both time and costs while maintaining a steady flow of material for your audience. 
2. SEO Benefits: Repurposing content can boost your SEO efforts. When you update and reformat existing content, it gives search engines more opportunities to rank your material, driving more traffic to your website. 
3. Audience Reach: Not all audience members consume content in the same way. Some prefer reading long-form articles, while others engage more with videos or infographics. By repurposing content into various formats, you can reach a wider audience. 
4. Reinforcing Key Messages: Repetition is key to reinforcing your brand’s message. Repurposing content allows you to reiterate important information, ensuring it resonates with your audience. 

Five Effective Content Repurposing Strategies 

1. Transform Blog Posts into Videos: If you have a previously published blog post, consider turning it into a short video. Video content is highly engaging and can help capture the attention of users who might not have the time or inclination to read a lengthy article. You can use tools like TikTok, Canva, or Adobe Spark to create simple and compelling videos. 
2. Create Infographics from Data-Heavy Content: If your business has published whitepapers, case studies, or industry articles filled with valuable data, consider converting this information into infographics. Infographics are visually appealing and can distill complex information into an easily digestible format that is highly shareable on social media. 
3. Update and Re-Share Evergreen Content: Evergreen content is material that remains relevant over time. Periodically review and update these pieces to reflect current trends or information, then re-share them on your blog, social media, or email newsletters. This strategy not only saves time but also keeps your sales and marketing content fresh and accurate. 
4. Compile Related Content into an E-Book: If you have a series of related blog posts or articles, compile them into an e-book. This not only provides added value to your audience but also serves as a lead magnet to grow your email list. E-books offer in-depth knowledge on a specific topic and can position your business as an authority in your industry. 
5. Turn Webinars into Blog Posts or Podcasts: Webinars are a treasure trove of content. After hosting a webinar, transcribe it and turn the key insights into a series of blog posts. Alternatively, you can extract the audio and release it as a podcast, giving your audience multiple ways to consume the content. 

Content curating and repurposing is a smart strategy for your business to maximize and optimize your sales and marketing content. By transforming, updating, and re-sharing existing content, you can efficiently extend its reach, engage a broader audience, and reinforce your brand’s key messages. 

Content curation takes careful planning or organizing to get it right – Don’t go it alone. Reach out to us today to learn how to implement this process for your business.

To schedule time with us to learn more, reach out to use here. 

By clicking this button, you submit your information to Scott Growth Strategies, who may use it to communicate with you regarding this and other services.