by Dave Scott | Jul 26, 2024
As the adage says, “It take years to build a brand and minutes to tear it down.” After the CrowdStrike issue this past week, airlines companies such as Delta seemed determined to prove this true with their handling of the situation, which was, frankly, a train wreck....
by Dave Scott | Jul 26, 2024
In today’s fast-paced sales and marketing landscape, B2B businesses, Managed Service Providers (MSPs), and SaaS firms’ immense pressure to stay relevant and competitive. A key aspect of this is maintaining a strong online presence through high-quality...
by Ashlynn Scott | Jul 23, 2024
In today’s rapidly changing sales and marketing landscape, where social media engagement rates dwindle and paid ad effectiveness is declining, one marketing channel stands strong: email marketing. Over the past decade, as other platforms have diminished,...
by Dave Scott | Jul 26, 2021
Should you lease or should you buy your website? Leasing has its perks after all. It’s fast. It’s easy. And it’s relatively light on your budget. HOWEVER, let’s state the obvious. If you lease your website from another company and they go belly up, disappear, stop...
by Dave Scott | Jul 26, 2021
Companies that follow the specialization, verticalization, productization (SVP) formula make it easy for their buyers to buy from them. Though the name sounds duller than a dishwasher, it could prove to be the most important piece of your sales and marketing revenue...
by Dave Scott | Jul 23, 2021
Have you ever been to a party and got stuck next to a rambler whose talk you could make neither heads nor tails of? Or have you ever had too much to drink and started a conversation with a stranger about the stock market only to wind up discussing how wormy cheese...