Starting a software as a service (SaaS) business can be SUCH a thrilling ride. There’s the excitement of creating something new, that others like your competitors haven’t been able to create. There’s the exhilaration of seeing great revenue expectations,...
Digital marketing is a weird world of constantly evolving AI, algorithms, and trends. It’s constantly shifting like the sands of time making consistency tough to achieve. And consistency is THE cornerstone of success for your sales and marketing. As a leading...
I love the movie City Slickers. It’s a comedy starring Billy Crystal as Mitch, a vacationing businessman, who takes on the adventure of driving cattle. In the middle of the movie, Mitch meets a rough-around-the-edges cowhand named Curly, played by Jack Palance. ...
Should you lease or should you buy your website? Leasing has its perks after all. It’s fast. It’s easy. And it’s relatively light on your budget. HOWEVER, let’s state the obvious. If you lease your website from another company and they go belly up, disappear, stop...
Companies that follow the specialization, verticalization, productization (SVP) formula make it easy for their buyers to buy from them. Though the name sounds duller than a dishwasher, it could prove to be the most important piece of your sales and marketing revenue...
Have you ever been to a party and got stuck next to a rambler whose talk you could make neither heads nor tails of? Or have you ever had too much to drink and started a conversation with a stranger about the stock market only to wind up discussing how wormy cheese...
