Copywriting for IT Services firms and MSP’s: Why compelling copy is still the best at opening all the right doors.
Have you ever been to a party and got stuck next to a rambler whose talk you could make neither heads nor tails of? Or have you ever had too much to drink and started a conversation with a stranger about the stock market only to wind up discussing how wormy cheese...
Email marketing for IT Services firms and MSP’s: Why email marketing is still your best sales and marketing strategy.
Far from being archaic, irrelevant or dead, email is still effective and timely, not to mention, ubiquitous. Email is where almost everyone hangs out (unless you were born before WWII). According to the book, Rebel’s Guide to Email Marketing “94% of Americans use...
SEO for IT Services Firms & MSPs: Why you don’t need Robert Herjavec level SEO.
Let me start with a brief Q&A from Andy Crestodina, of Orbit Media Studios, on SEO: Q: “67k searches are performed on Google every second. Do you think investing in SEO should be the number one priority for a new website? A: No, there are lots of successful...
How to avoid sales and marketing fraudsters. (We know, we don’t like them either.)
Welcome to the snark fest. It’s true, I’ve got a bone to pick with specific channel marketing vendors that I will NOT be calling out by name. (That takes a special kind of a-hole.) BUT, I will be referencing certain marketing “companies” and their flimsy efforts...