SEO vs AEO: Why Answer Engine Optimization Will Redefine How Businesses Get Found
Most companies still operate like the biggest risk to their visibility is dropping a few spots on Google. But the real threat is much bigger. Your buyers are shifting from “searching” to “asking,” and the companies that continue writing content for search engines...
If You’re Not Using Sales Navigator, You’re Already Behind: LinkedIn Sales Navigator for Businesses
If you’re selling IT services, software, or B2B solutions in 2025 and still relying on cold calls or random prospecting lists, it’s time to rethink the game plan. Your buyers—whether they’re CISOs, IT Directors, or Ops leaders—aren’t picking up cold calls anymore. ...
Sales and Marketing Tactics That Drive Clients and Prospects Away
In the race to grow , some businesses take shortcuts. They use tactics that might win short-term gains but leave a long trail of damage behind. These are bad tactics - they may seem clever but they’re a nightmare for long-term growth. Let’s break down the worst...
How Your Searchers Can Find You Using AEO (Answer Engine Optimization) & the Right Keywords
Search has changed. How your “searchers” find you is fundamentally different than in the recent past. It’s not the same as it once was. And, it is going to continue to change and so must your strategy. Traditional SEO still matters – things like technical health,...
How ChatGPT 5 Impacts Your Business: What’s Next in AI for Tech Leaders
AI (Artificial Intelligence) isn’t new to your business. If you’ve been running an IT firm, MSP, software firm or any B2B organization for any length of time, you’ve seen the steady evolution - from chatbots to predictive...
Traditional AI vs Agentic AI: What IT Firms, MSPs, and SaaS Leaders Need to Know
The AI conversation has moved fast — and it’s not slowing down. For the last few years, we’ve been adapting to Traditional AI: predictive analytics, machine learning, chatbots, and automation tools that help speed up processes....
How Small Business Owners, MSPs, and Software Companies Can Use Podcasting to Drive Sales and Build Authority
I was asked recently what I would do differently after launching your podcast today? After hundreds of episodes, here’s what I’d double down on again—no fluff, just real lessons learned. (P.S. - Read ALL of these points but #9 is the most important!) 1. Launch before...
The Death of the Traditional SDR: Why Cold Calling Will Be Dead in 2 Years
I’ve hired, trained, and scaled SDR teams for more than 20 years. As the founder of a professional services firm, and in working with SaaS and IT firms, I’ve learned that the SDR role (cold caller) is one of high burnout and turnover. And frankly, it’s full of...
Why Discovery Calls Are Failing—And How to Fix Them for Today’s IT Buyer
If you’re selling IT services in 2025, you already know the traditional discovery call just isn’t cutting it anymore. Hiring a bunch of SDR’s is OLD school and expensive. Not to mention, you jump on the call hoping to learn about the prospect’s environment, maybe...
The Top Social Platforms for Finding B2B Prospects in 2025
Were you aware that, in 2025, finding B2B leads isn’t about cold emails or generic outreach anymore? The reality is that your buyers are online—and they’re active on social platforms that offer far more targeting, context, and engagement than traditional channels ever...