Blog
The Death of the Traditional SDR: Why Cold Calling Will Be Dead in 2 Years
I’ve hired, trained, and scaled SDR teams for more than 20 years. As the founder of a professional services firm, and in working with SaaS and IT firms, I’ve learned that the SDR role (cold caller) is one of high burnout and turnover. And frankly, it’s full of...
Why Discovery Calls Are Failing—And How to Fix Them for Today’s IT Buyer
If you’re selling IT services in 2025, you already know the traditional discovery call just isn’t cutting it anymore. Hiring a bunch of SDR’s is OLD school and expensive. Not to mention, you jump on the call hoping to learn about the prospect’s environment, maybe...
The Top Social Platforms for Finding B2B Prospects in 2025
Were you aware that, in 2025, finding B2B leads isn’t about cold emails or generic outreach anymore? The reality is that your buyers are online—and they’re active on social platforms that offer far more targeting, context, and engagement than traditional channels ever...
Why AI Will Replace Syndicated Content—And Why That’s a Good Thing for Your Growth
Let’s be honest: in today’s sales and marketing world, content isn’t optional. It’s your growth engine. But too many B2B companies, MSPs, and SaaS firms are still leaning on syndicated content to “check the box.” It’s fast. It’s convenient. It fills space. It’s...
How to Scale Your Business in 2025: The Proven Strategies You Need
Scaling a business is more than just increasing revenue—it’s about building a sustainable, efficient, and flexible operation that can handle growth without breaking down. As we step into 2025, businesses need to embrace new technologies, streamline processes, and...
HubSpot: Why HubSpot Won’t Help Your Sales & Other HubSpot News
Tools like HubSpot have become synonymous with growth and efficiency. After all, it’s an impressive piece of software! With its extensive suite of features designed to streamline operations, capture leads, and analyze data, HubSpot is hailed as a magic bullet for...
How To Publish Your Monthly Newsletter on LinkedIn
Publishing a monthly newsletter on LinkedIn is an excellent way to engage with your audience, build your professional brand, and share valuable insights that build trust and credibility with your audience and network. LinkedIn’s platform is designed for professional...
Aligning Sales and Marketing: How to Integrate & Align Your Sales and Marketing so They Function Effectively
The disconnect between sales and marketing teams is a significant issue, with businesses finding it difficult to align both functions effectively. The alignment of sales and marketing is no longer a luxury—it's a necessity. When these two functions operate in harmony,...
Measuring ROI on Sales & Marketing: How Businesses Can Measure Return On Investment (ROI)
Many businesses are investing in sales and marketing, but struggle with effectively measuring the return on investment (ROI) from these campaigns. One of the most important metrics that businesses use to gauge this effectiveness is Return on Investment (ROI). ROI...
SEO & Content Optimization: Get Found & Know When Your Searchers are Searching for Your Services
Businesses are still finding value in updating and optimizing content for SEO. The process can be resource-intensive and complex. Being found by your target audience when they're searching for your services is crucial to your business's success. By effectively...