As humans, we have this deep, inherent terror of being left behind.
We fear missing out and losing everything.
I don’t know about you, but sometimes I worry about things I don’t have to, and I worry about things that I shouldn’t.
Operations and delivery are one of those constant worries for most MSP’s I talk with.
Operations is what makes your IT firm go. And sales and marketing are like stepping on the gas.
Examine and reevaluate your business model in the current market
In the book 7 Habits of Highly Effective People, Stephen Covey says it’s critical for service-based businesses to “seek first to understand, then to be understood.”
In order to have effective operations, and ops that aren’t chaotic, you must first understand your services, stack, and get serious about which ones your clients and prospects ACTUALLY need.
Many MSP’s offer services and solutions that aren’t necessary, which gums up your operations, wastes money and burns through clients that you could have kept.
Then, you have to explore the capability of offering services like cybersecurity, while educating your clients and future clients about the value of security because your future depends on this ONE offering to deliver.
Think about what you want to do with your business in the future.
I want you to do an exercise with me for a minute.
I want you to put your head back and rest it on your chair for a moment.
Now, think about the revenue size in which you’d be comfortable selling your firm. Is that number $3M? $5M? $7M? $10M, or bigger?
How many employees would you have? What would life be like at this size?
Then, once you’ve dreamed big, imagine retiring or what you’d do when you sell your IT firm.
Would you start a new venture, or purely retire? Maybe you’d acquire another tech company and grow it further, or maybe you’d keep your tech company and expand your services line.
Either way, GREAT operations will get you this. Poor operations and a lack of scalability mean you won’t get there, no matter how much you hustle and grind.
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