by Dave Scott | Nov 17, 2025
Most companies still operate like the biggest risk to their visibility is dropping a few spots on Google. But the real threat is much bigger. Your buyers are shifting from “searching” to “asking,” and the companies that continue writing content for search engines...
by Dave Scott | Jul 21, 2021
Let me start with a brief Q&A from Andy Crestodina, of Orbit Media Studios, on SEO: Q: “67k searches are performed on Google every second. Do you think investing in SEO should be the number one priority for a new website? A: No, there are lots of successful...
