Our Proven Process To Get You Results
Our proven process has 5 parts.
We get your business back on track.
Here’s what we do for you: We create and execute a plan that will grow and scale your business.
We handle your overall growth strategy by creating compelling messaging and copy that converts visitors into buyers.
We do this while avoiding the endless trap of poorly executed tactics, vague goals, and wasted energy on sales and marketing that don’t work.
We create your growth plan, along with your overall sales and marketing strategy, then get to work.
Your buyers want to buy from you but you MUST have a value proposition that’s clear and compelling. Without a clear plan and message, you’ll lose.
When you’re clear in your goals and tactics, then you win. When you’re confusing, you lose.
At SGS, we review three things: Your people, processes, and your technology tools.
We do this because we want you to implement the things inside your business that will have immediate impact while avoiding the hot mess of free-for-all-informational-overload.
Once we evaluate these aspects of your business, then we get to work in creating the kind of content that helps your business grow.
The result in working with us is a focus on growth through scalability, lead generation, and executing your sales and marketing plan with you in collaboration.
So, that’s what we do – We get your business back on track, reignite your passion for growth, and put the spark back into your sales and marketing.
Here’s our process to get this done, below.
1. Starts with a plan
You gotta know where you’re headed and how to get there.
The overall growth strategy and marketing plan includes:
Helping prospects find you
by driving traffic to your website and social channels.
Finding your ideal buyers
how you will make their lives better.
Sharing your process with them
for working with you.
Making it easy for them
to start using your services and products.
Here are the specific tactics we use to get you results:
Strategy
Create a comprehensive marketing plan that aligns with your business goals.
Publish Content
Create a publishing calendar with promotional methods and deadlines.
Know Your Audience
Map out the characteristics of your ideal buyers.
Tracking Metrics
Set up a metrics reporting structure to measure and track your return on investment (ROI).
Generate Content
Project Management
Assign responsible parties to specific tasks and track progress on and timelines for deliverables.
2. Identifying your buyer
Often called your Ideal Client Profile (ICP) or your buying persona, this is where we get crystal clear on getting you more customers and clients. We focus on identifying your ideal buyer, how they make decisions, and how to capture them so they buy from you.
3. Attracting buyers
Perfectionism kills your sales and marketing momentum and holds great content hostage. We focus on publishing specific, strategic content thats consistent and that converts visitors into buyers.
4. Promoting your brand
Remember when you were a kid and the other neighbor kids knew where to meet to play a pick up ballgame? Your buyers have these places too. We’ll uncover them.
5. Measuring with purpose
You can’t manage what you can’t measure. Our goal is to create a scalable sales and marketing machine. We then measure it with key performance indicators (KPIs) to gather insights that will keep getting you results.
Tracking your progress is integral to understanding if and why your sales and marketing efforts are helping you attain your business goals. Typically, we track site traffic, content performance, form submissions, leads, email marketing metrics, social media engagement, and of course sales. We collect and periodically review all data to glean important insights into how your ideal buyers are responding to your sales and marketing efforts. Then, we reassess our approach for effectiveness, make changes where ever needed and forge forward.
Strategic sales and marketing results is an iterative process because buyers behaviors evolve over time. Collecting and analyzing data is the best way to keep a finger on the pulse of these changes. It’s important to understand what’s working and what’s not. We can’t always understand the ‘why‘ 100% of the time but we can seek to understand your ideal buyer and how to influence their buying decisions using practical data and metrics.
“When I engaged with Dave, one of the first things he noticed was that our branding was not communicating a clear message. We had no style guide, no unified way to use our name, our colors, our logo, and things like that. We started working with him to create, what is DataCorps? What does it mean? What is our story? What do our colors tell? What does the logo tell? What does the name tell? So, we dug into that stuff using the StoryBrand process. Nobody had taken the time to do that before. My favorite thing about working with Scott Growth Strategies was the StoryBrand process. I had such a good time working with Dave to refine those thoughts. He literally had to force me to extract why I choose this, why I chose that, what is the deeper message behind it? I’ll be honest, it was painful because I’m not great at explaining myself and my own methods. But it was so valuable to see that on paper because I could start clearly seeing what we really are.”
Angel Rojas
Founder & CEO, DataCorps
Based in Minneapolis, MN, and Fargo, ND.