Publishing a monthly newsletter on LinkedIn is an excellent way to engage with your audience, build your professional brand, and share valuable insights that build trust and credibility with your audience and network.
LinkedIn’s platform is designed for professional networking. It’s designed to help your business create and distribute content that can reach industry peers, potential clients, and industry leaders. Here’s how to effectively publish your monthly newsletter on LinkedIn.
Step 1: Plan Your Content
Before you begin, it’s crucial to have a clear content plan for your newsletter. Your newsletter should offer value to your audience, whether through industry updates, tips and advice, or insights from your field of expertise. Consider what your audience finds most engaging and what topics are trending in your industry.
A well-structured newsletter typically includes the following elements:
- Headline: A compelling title that grabs attention – don’t be boring!
- Introduction: A brief overview of what the newsletter covers – tell them WHAT they’re getting.
- Main Content: Detailed articles, tips, or insight – add details like supporting links, data, and clear copywriting practices.
- Conclusion: A summary with a call to action – what do you want your audience to do with this information?
You need to align your newsletter content with your sales and marketing goals. Whether you’re aiming to drive traffic to your website, increase brand awareness, or position yourself as a thought leader, your content should reflect these objectives.
Step 2: Create Your Newsletter in LinkedIn
Once your content is ready, it’s time to create your newsletter on LinkedIn. DISCLAIMER: Your business page must have at least 150 followers to your LinkedIn page in order to use the LinkedIn Newsletter functionality. Here’s how to create:
- Navigate to Your LinkedIn Profile: Log in to your LinkedIn account and go to your profile page.
- Access the Article Publishing Tool: Click on the “Write an article” button, typically found under the “Start a post” area on your LinkedIn homepage. This will take you to LinkedIn’s article publishing tool.
- Create Your Newsletter: In the article editor, start by giving your newsletter a title. Make sure it’s engaging and clearly communicates the value of the content.
- Add a Cover Image: A strong visual can make your newsletter stand out. Use a high-quality image that relates to your content. LinkedIn recommends a size of 1200 x 627 pixels for best results.
- Write Your Content: Paste or write your newsletter content into the editor. Use headings, bullet points, and images to break up the text and make it more reader-friendly.
- Add Tags: LinkedIn allows you to add tags to your article. Choose relevant tags that reflect the content of your newsletter to increase its visibility.
- Publish: Once you’re satisfied with the content and layout, hit the “Publish” button. LinkedIn will then prompt you to share your article with your network.
Step 3: Promote Your Newsletter
Publishing your newsletter is just the first step. To maximize its reach, you’ll need to promote it effectively.
- Share in LinkedIn Groups: Post your newsletter in relevant LinkedIn groups to reach a broader audience.
- Notify Your Network: LinkedIn allows you to notify your connections about your new article. Use this feature to drive initial engagement.
- Engage with Comments: Respond to comments and questions to encourage further discussion and increase the visibility of your newsletter.
- Cross-Promote: Share your LinkedIn newsletter on other social media platforms, your website, and through email to expand its reach.
Step 4: Analyze Performance
After publishing, it’s important to track the performance of your newsletter. LinkedIn provides analytics that show how many people viewed, liked, shared, and commented on your article. Use this data to understand what resonates with your audience and to refine future newsletters.
Publishing your monthly newsletter on LinkedIn is a powerful way to stay connected with your ideal buyers and audience – but don’t go it alone. Publishing content and executing a plan can feel tricky. Reach out to us today to learn how to implement this process for your business.
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