Sales and marketing tactics to avoid can be grouped into three distinct categories. The first is poorly written, cold emails. The second category of tactics to avoid is overly aggressive sales tactics and strategies. The third is using syndicated tools or...
Deciding whether to outsource your sales and marketing or hire internally, can feel like the heavens opened up and sang to you. This decision can also lead to stress and wasted money, resulting in disastrous consequences. I prefer the prior, of course. ...
A mentor once told me that there’s no such thing as content that’s too long, only content that’s too boring. She was right. Think about it…some of the BEST blog pieces I’ve ever read are longer ones. And some of the BEST books I’ve read are...
“By failing to plan, you are preparing to fail.” – Benjamin Franklin. To get the outcome you want from your sales and marketing, you’ve got to have a plan. I’ve been doing this for 20+ years and the BEST and the ONLY way I’ve...
Remember the movie City Slickers? It was a comedy made back in 1991 with Billy Crystal, Daniel Stern, and Jack Palance. It’s a story about a vacationing businessman who takes on the adventure of driving cattle. In the middle of the movie, the main character Mitch,...
Me: “Who’s your target audience?” MSP & IT Owner: “That’s easy – our target audience is ANYONE with a device that plugs into a wall!” Me: “Seriously?” (Palm to face) Selling your managed IT Services to EVERYONE is...
