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Sales and marketing tactics MSPs and IT services firms should avoid!

Sales and marketing tactics MSPs and IT services firms should avoid!

by Dave Scott | Mar 17, 2023

Sales and marketing tactics to avoid can be grouped into three distinct categories.    The first is poorly written, cold emails.   The second category of tactics to avoid is overly aggressive sales tactics and strategies.   The third is using syndicated tools or...
Should your IT services firm outsource your sales and marketing or hire internally?

Should your IT services firm outsource your sales and marketing or hire internally?

by Dave Scott | Mar 17, 2023

Deciding whether to outsource your sales and marketing or hire internally, can feel like the heavens opened up and sang to you.   This decision can also lead to stress and wasted money, resulting in disastrous consequences.   I prefer the prior, of course.   ...
Tactics to focus on in 2023 for the BEST sales & marketing results for your IT services firm

Tactics to focus on in 2023 for the BEST sales & marketing results for your IT services firm

by Dave Scott | Mar 17, 2023

A mentor once told me that there’s no such thing as content that’s too long, only content that’s too boring.    She was right.   Think about it…some of the BEST blog pieces I’ve ever read are longer ones.   And some of the BEST books I’ve read are...
The BEST sales & marketing practices to implement in 2023 for MSP’s and IT services firms

The BEST sales & marketing practices to implement in 2023 for MSP’s and IT services firms

by Dave Scott | Mar 17, 2023

“By failing to plan, you are preparing to fail.” – Benjamin Franklin.   To get the outcome you want from your sales and marketing, you’ve got to have a plan.  I’ve been doing this for 20+ years and the BEST and the ONLY way I’ve...
Mastering the art of Marketing: The key to marketing success for MSP’s and IT services firms

Mastering the art of Marketing: The key to marketing success for MSP’s and IT services firms

by Dave Scott | Mar 17, 2023

Remember the movie City Slickers?  It was a comedy made back in 1991 with Billy Crystal, Daniel Stern, and Jack Palance.  It’s a story about a vacationing businessman who takes on the adventure of driving cattle. In the middle of the movie, the main character Mitch,...
How MSP’s and IT services firms can find their ideal target audience

How MSP’s and IT services firms can find their ideal target audience

by Dave Scott | Mar 17, 2023

Me: “Who’s your target audience?”  MSP & IT Owner: “That’s easy – our target audience is ANYONE with a device that plugs into a wall!”  Me: “Seriously?” (Palm to face)  Selling your managed IT Services to EVERYONE is...
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Recent Posts

  • Episode #8: From poverty and prison, to profit and success. How business growth happens when healing, vulnerability, and resilience collide.
  • Sales and marketing tactics MSPs and IT services firms should avoid!
  • Should your IT services firm outsource your sales and marketing or hire internally?
  • Tactics to focus on in 2023 for the BEST sales & marketing results for your IT services firm
  • The BEST sales & marketing practices to implement in 2023 for MSP’s and IT services firms

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