by Dave Scott | May 16, 2019
“I know it’s important to create compelling blogs, emails, and any other content that gets my customers engaged. I also know that content is important for my SEO, and the best way to grow that tight connection I’m looking for with my audience and customers. But, to be...
by Dave Scott | May 14, 2019
When you begin to learn more about the craft of copywriting, you’ll quickly realize that “good copywriting” consists of two schools of thought: Hammer the reader with red headlines, yellow highlighting, and aggressive copy that grips the reader like a terrier shaking...
by Dave Scott | Mar 9, 2019
SEO doesn’t have to make you want to poke your eyes out with the same fork you used to eat your salty meat and olive salad lunch. Just know you’re not alone. For many years, I too, felt the same way about SEO. Here’s how I used to describe it: overly technical,...
by Dave Scott | Mar 8, 2019
http://traffic.libsyn.com/scottdigitalmarketing/01_season_12_ep_confessions_burnt_out_marketer_jeff_carbeck_10eqs.mp3Podcast: Play in new window | Download In this episode of Confessions of a Burnt-Out Marketer, I talk with Jeff Carbeck, CEO of10EQS. 10EQS is a...
by Dave Scott | Mar 8, 2019
http://traffic.libsyn.com/scottdigitalmarketing/01_season_11_ep_confessions_burnt_out_marketer_gina_distefano_distefano_group.mp3Podcast: Play in new window | Download In this episode of Confessions of a Burnt-Out Marketer, I talk with Gina DiStefano, President and...
