by Dave Scott | Jan 30, 2019
When people think “digital marketing” they commonly think of two things: websites and social media. Paid ads, like pay-per-click campaigns with Google and Facebook, as well as SEO, are on their minds, too. And of course there’s always the trendy new automated video...
by Dave Scott | Jan 23, 2019
Blogging for business is the linchpin in driving traffic to your website and, ultimately, guiding your online customers through your sales funnel. If blogging isn’t a part of your business marketing strategy, it should be. Blogging isn’t something you push off till...
by Dave Scott | Dec 13, 2018
http://traffic.libsyn.com/scottdigitalmarketing/01_season_07_ep_confessions_of_a_burnt_out_marketer_george_thomas_inbound_marketing_final.mp3Podcast: Play in new window | Download In this episode of Confessions of a Burnt-Out Marketer, I talk with George B. Thomas,...
by Dave Scott | Dec 6, 2018
Author, novelist, and journalist George Orwell once said, “All words are equal, but some words are more equal than others.” There are certain words that can instantly influence your prospects and buyers because of the incredible psychological power they have. These...
by Dave Scott | Oct 6, 2018
What are CEO’s and decision makers looking for when hiring an outsourced marketing professional? Smart CEO’s want CMO’s and outsourced marketing professionals who can deliver results. Marketing isn’t about ROI anymore, rather it’s about delivering results. Every CEO,...