Fractional CRO

SERVICES

WHAT IS A FRACTIONAL CRO?

Think of a fractional Chief Revenue Officer (fCRO) as an experienced sales and revenue leader working with your business on a part-time basis. SGS brings executive-level direction and hands-on execution without the full-time cost commitment. 

A fractional Chief Revenue Officer (CRO) leads the people, processes, and decisions that turn opportunities into revenue. They align sales, marketing, and customer growth around clear targets, improve the way your team manages pipeline and accounts, and build a more reliable path from demand to closed business. 

They work alongside your leadership team for a defined engagement, taking ownership of revenue priorities and helping your team execute. You get senior leadership that fits the stage and needs of your business.

The result: the team stays busy, but revenue is hard to predict, margins come under pressure, and growth stalls when a few people cannot carry more of the load.

THE PROBLEM

Most MSPs, IT firms, and SaaS companies don’t have a shortage of sales activity. They lack the revenue leadership to turn that activity into consistent results. Without clear ownership, the forecast is unreliable, deals stall, teams pull in different directions, and growth depends too heavily on the founder. 

Revenue goals without a clear plan for how to reach them

An inconsistent pipeline that leaves the team reacting to shortfalls

Sales and marketing working from different definitions, not aligned

A CRM filled with activity but little useful insight into deal health

Forecasts based on optimism instead of evidence

Pricing, proposals, and discounting that erode margin

Weak handoffs from sales to delivery and customer success

Renewals and expansion opportunities managed too late or inconsistently

The result: the team stays busy, but revenue is hard to predict, margins come under pressure, and growth stalls when a few people cannot carry more of the load.

The result: a revenue operation that knows whom to pursue, how to move deals forward, what to measure, where revenue is at risk, and who owns the next action.

THE SOLUTION

You need a revenue leader who can see the full picture, set priorities, and help your team execute. As your Fractional CRO, SGS connects sales, marketing, and customer growth to a practical plan with clear ownership, measurable progress, and stronger commercial discipline.

A revenue strategy aligned with your business goals and capacity to deliver

Clear ideal customer profiles, target segments, and buying priorities

A defined sales process from qualification through close

Pipeline standards and deal reviews that expose risk early

A forecasting process grounded in real opportunities and buyer commitments

Sales and marketing aligned

Pricing and proposal discipline that supports value and protects margin

Clear expectations, coaching, and accountability for sales leaders and reps

Better use of CRM data, reporting, and automation

Executive-level revenue leadership without hiring a full-time CRO

THE RESULT

Build a healthier sales pipeline

Your team spends more time on the right opportunities, advances deals with clear next steps, and sees pipeline gaps early enough to act.

Improve forecast and margin visibility

Consistent qualification, deal reviews, and pricing discipline give leadership a clearer view of expected revenue and the quality of the business being won.

Scale beyond the founder

Defined processes, capable sales leaders, and clear accountability make growth less dependent on the owner or a handful of individual performers.

HOW WE GET YOU THERE

A Fractional CRO gives you experienced revenue leadership without a full-time executive hire. SGS works with your team to diagnose what is slowing growth, set a focused plan, and put the processes and habits in place to execute it.

Revenue Strategy and Leadership

We work with your leadership team to set revenue priorities, connect targets to a realistic plan, and make decisions about markets, capacity, and the opportunities worth pursuing.

Ideal Customers and Value Proposition

We clarify which customers fit your business, what drives their buying decisions, and where your offer creates meaningful value. Your team can pursue the right accounts and explain why buyers should choose you.

Pipeline Development and Deal Execution

We improve prospecting, qualification, opportunity management, and deal reviews so your team can create a stronger pipeline and move qualified opportunities toward a decision.

Sales and Marketing Alignment

We connect campaign goals and lead handoffs to sales capacity and buyer needs. Both teams use shared definitions, feedback, and measures of pipeline quality.

Sales Team Leadership and Coaching

We help sales leaders and reps set expectations, inspect deals, improve conversations, and follow through. Coaching turns the sales process into a working habit.

Process, Systems and Accountability

We establish practical sales stages, CRM standards, workflows, KPIs, scorecards, and ownership so leaders can spot bottlenecks and the team knows what to do next.

Revenue Technology and AI

We assess how your CRM, reporting, automation, and AI tools support the sales process. We focus on useful data, less manual work, and better decisions rather than adding tools for their own sake.

Forecasting, Pricing and Margin

We strengthen forecasting and deal inspection, then examine pricing, proposals, and discounting to help the team win business that supports your financial goals.

Flexible Executive Leadership

Your Fractional CRO engagement can fit your stage of growth. SGS can lead the revenue function, partner with your existing leaders, address a specific sales challenge, or help build the team and systems

Revenue Performance and Optimization

We continuously review revenue performance, identify what is working and where growth is getting stuck, and make adjustments based on real results. This creates a repeatable process for improving revenue performance over time.

The process of partnering with you

We work as an extension of your team. Getting started is simple. 

  • Schedule a Discovery Call

    We learn about your revenue goals, pipeline, team, and current obstacles, then determine whether SGS is the right fit.

  • Sign up for a one-time assessment

    We examine what is working, where revenue is getting stuck, and which changes will have the greatest impact. Then we walk you through the findings.

  • Grow your business

    After the assessment, we work with your team to execute the plan, strengthen the revenue process, and build the habits needed for sustained growth.

What Your Peers Are Saying

"Working with Scott Growth Strategies has provided us with a framework in which to do our marketing properly, in a way that not only builds the strategy but provides a tactical process to get that done. Working with Scott Growth Strategies has been excellent. We have agendas for meetings. We know what to expect and what we’re going to cover. We know what we are expected to do and what we expect them to do at any given time and we have a clear path to eventual success. I already know, by making the decision to work with them, that we’re going to be successful. It’s just a matter of when and not if. The difference between what Dave brings versus the others is that it’s bespoke. It’s meant for us. It’s something that’s tailored to our look and feel but our language our clients and that’s what really makes the difference. The top 3 things we love about SGS are, obviously the delivery of the product is great, the team is great to work with and really getting clear on what the goals are and what we’re going to do."
Raffi JamgotchianFounder & CTO, Triada Networks
"After we hired multiple email marketing and marketing consultants who didn’t deliver for us, I was skeptical of working with SGS – but I’m glad we did. Dave and his team worked with our CRM and software tools in Pipedrive and Klenty, and did a great job implementing a thoughtful and impactful email marketing strategy using HubSpot. Dave and team were patient with us and did a great job in building trust with our team. I’ve not experienced a smoother integration and more thorough process of creating workflows and sequences for our sales teams. For instance, managing lists can be an awful process but the SGS team delivered with care. They did a great job in guiding us through the complexities of HubSpot setup, email marketing customization, and aligning with our sales team. Their expertise and approach made all the difference. It was worth the investment and we highly recommend them."
Scott PetersenCoFounder, HIRECLICK
"Dave aligned our sales and email marketing efforts with the messaging of our software development platform. We’d highly recommend him to any professional services firm looking for specialized marketing leadership."
Jaime MarcialPrincipal, Modularis
"Dave’s leadership and marketing wisdom has helped us align our sales and marketing. His approach has been a strategic and focused one, instead of a typical spray-and-pray approach of so many other marketers. We’d highly recommend Dave and his team to any IT Services business."
Scott SpatzPresident, Cooperative Systems
"I’m glad we found Dave Scott. I like how honest he was from the beginning. He seemed genuine. As a marketer, you think everyone’s trying to sell you something. Right? They are. We’re trying to sell our services as well. But Dave always gave back. There was always a situation where he was going to take that extra minute to speak to you. You’re going to talk about a lot of things, but you’ll get a lot of value out of it."
Hector OrtizFounder & CEO, Dega Systems
"Dave is great to work with, a wealth of knowledge, and he lives and breathes digital marketing. We’d highly recommend him to any professional services firm who wants high-quality marketing and sales results."
Jarin ChuDirector of Sales and Marketing Operations, OpFocus
"We’d highly recommend Dave to any MSP or tech firm looking for great marketing leadership. We really appreciate his approach and process."
Jason EtheridgePresident, Logicspeak
"We’ve been working with Dave for years. Dave and his team are a specialized marketing and growth strategy group that creates and implements comprehensive go-to-market-strategies focused on our ideal buyers. His Marketing Audit enabled us to better understand our weaknesses and strengths so we could improve and leverage them for exponential growth. He’s also led our website initiatives, SEO efforts, email marketing campaigns, marketing collateral, copywriting, and PowerPoint presentations and so much more. He does sales and marketing better than anyone I know. He literally lives and breathes it, expertly combining strategy with execution. We’ve seen and worked with multiple marketing firms and channel consultants inside the IT industry, but none have achieved us greater results than Dave. Working with him and his team has been the best marketing decision we’ve ever made. Also, his service level agreement (SLA) make it easy to understand what we’re buying and the deliverables we’ll receive. We highly recommend working with Dave and his team. In fact, whenever a client needs marketing help, our go-to referral for them is Dave."
Reed WarrenCEO, iT Valuations
"Dave and his team were an integral part of the launch of the sales and marketing of PRM Platform. Dave is great to work with and a wealth of knowledge. We’d highly recommend him."
Nadia AkhtarPresident, PRM Platform
"The key I believe is that if you work with Scott Growth Strategies, you’re going to wind up with a better appreciation for what you have because Dave is great at extracting that and telling that story. As a result, you’re going to be more confident in communicating your value. You’re going to be more confident in explaining to somebody why they should spend their hard-earned money with you, and in turn that’s really going to make sales easy. You’ll go in with confidence, knowing and believing in your product and that you built something great. All you needed was help in communicating that."
Angel RojasFounder & CEO, DataCorps

COMPLETE THE FORM AND WORK WITH AN AWARD-WINNING TEAM

Strategic Guidance

A Dedicated Team

Real Results