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SEO vs AEO: Why Answer Engine Optimization Will Redefine How Businesses Get Found

SEO vs AEO: Why Answer Engine Optimization Will Redefine How Businesses Get Found

by Dave Scott | Nov 17, 2025

Most companies still operate like the biggest risk to their visibility is dropping a few spots on Google. But the real threat is much bigger. Your buyers are shifting from “searching” to “asking,” and the companies that continue writing content for search engines...
Why Discovery Calls Are Failing—And How to Fix Them for Today’s IT Buyer

Why Discovery Calls Are Failing—And How to Fix Them for Today’s IT Buyer

by Dave Scott | Jun 27, 2025

If you’re selling IT services in 2025, you already know the traditional discovery call just isn’t cutting it anymore.  Hiring a bunch of SDR’s is OLD school and expensive.  Not to mention, you jump on the call hoping to learn about the prospect’s environment, maybe...
HubSpot: Why HubSpot Won’t Help Your Sales & Other HubSpot News

HubSpot: Why HubSpot Won’t Help Your Sales & Other HubSpot News

by Dave Scott | Sep 10, 2024

Tools like HubSpot have become synonymous with growth and efficiency. After all, it’s an impressive piece of software! With its extensive suite of features designed to streamline operations, capture leads, and analyze data, HubSpot is hailed as a magic bullet for...

Season 2 Episode #15: From Stuck to Successful – Interview with Josh Lannon – CEO & Co-Founder of Warriors Heart

by Dave Scott | Aug 17, 2024

Season 2 Episode #15: From Stuck to Successful - Interview with Josh Lannon – CEO & Co-Founder of Warriors Heart https://traffic.libsyn.com/scottdigitalmarketing/PODCAST_-_INTERVIEW_-_MASTER_SERGEANT_TOM_SPOONER_02.mp3 Josh Lannon is a special individual. He’s a...

Delta’s Epic CrowdStrike Failure: 4 Takeaways For Your Business

by Dave Scott | Jul 26, 2024

As the adage says, “It take years to build a brand and minutes to tear it down.” After the CrowdStrike issue this past week, airlines companies such as Delta seemed determined to prove this true with their handling of the situation, which was, frankly, a train wreck....
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Recent Posts

  • SEO vs AEO: Why Answer Engine Optimization Will Redefine How Businesses Get Found
  • If You’re Not Using Sales Navigator, You’re Already Behind: LinkedIn Sales Navigator for Businesses
  • Sales and Marketing Tactics That Drive Clients and Prospects Away
  • How Your Searchers Can Find You Using AEO (Answer Engine Optimization) & the Right Keywords 
  • How ChatGPT 5 Impacts Your Business: What’s Next in AI for Tech Leaders

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