by Dave Scott | Jul 23, 2021
Have you ever been to a party and got stuck next to a rambler whose talk you could make neither heads nor tails of? Or have you ever had too much to drink and started a conversation with a stranger about the stock market only to wind up discussing how wormy cheese...
by Dave Scott | Feb 13, 2018
Pound for pound, the tagline you develop for your business is the most hard-hitting copy you’ll ever craft. A compelling tagline will provoke attention, accentuate your abilities, and make you irresistible to your prospects. When it’s well-crafted, your tagline is a...