Most companies still operate like the biggest risk to their visibility is dropping a few spots on Google. But the real threat is much bigger. Your buyers are shifting from “searching” to “asking,” and the companies that continue writing content for search engines...
If you’re selling IT services, software, or B2B solutions in 2025 and still relying on cold calls or random prospecting lists, it’s time to rethink the game plan. Your buyers—whether they’re CISOs, IT Directors, or Ops leaders—aren’t picking up cold calls anymore. ...
In the race to grow , some businesses take shortcuts. They use tactics that might win short-term gains but leave a long trail of damage behind. These are bad tactics – they may seem clever but they’re a nightmare for long-term growth. Let’s break down the...
I was asked recently what I would do differently after launching your podcast today? After hundreds of episodes, here’s what I’d double down on again—no fluff, just real lessons learned. (P.S. – Read ALL of these points but #9 is the most important!) 1. Launch...
If you’re selling IT services in 2025, you already know the traditional discovery call just isn’t cutting it anymore. Hiring a bunch of SDR’s is OLD school and expensive. Not to mention, you jump on the call hoping to learn about the prospect’s environment, maybe...
