Season 2 Episode #3: From Stuck to Successful – An Interview with Rand Fishkin – Why SEO Should NOT Be The Focus Of Sales & Marketing Tactics 

During this episode, you’ll hear a remarkable story of Rand Fishkin, founder and CEO of SparkToro. SparkToro is an audience research tool that shows the websites your customers visit, social accounts they follow, hashtags they use, and more — so you can do marketing that works. Rand unpacks the start-up culture, why SEO isn’t the ONLY tool you should be using to grow your business, and why asking your ideal buyers what they want will help you grow, get leads, and win.  

Resources: 

https://sparktoro.com/ 

https://www.linkedin.com/in/randfishkin/ 

https://twitter.com/randfish 

https://moz.com/community/q/user/randfish